For the first time ever, this year’s Macy’s Thanksgiving Day Parade will not be an in-person event.
It looks like the annual holiday parade will have the same TV experience that we are used to with balloons, floats, and performers, but they won’t walk through the streets and there are no spectators allowed. The balloon handlers will be placed by specialty vehicles.
The Macy’s Thanksgiving Day Parade is the beginning of the holiday season for most, and also one of the most-watched events on TV each year. Last year’s parage brought in nearly 22 million viewers for NBC.
In a recent story from CNN Business, Frank Pallotta said,
This year’s parade will still have the giant balloons, colorful floats and, of course, Santa Claus, but it will “shift to a television-only special presentation,” Macy’s and New York City announced on Monday.The parade will still air across the country on NBC on Thanksgiving morning, but the pandemic forced Macy’s to “reimagine” the event. It will forgo the traditional 2.5-mile route and reduce by 75% the number of parade participants, who will be socially distanced during performances and required to wear face coverings.“It will not be the same parade we’re used to,” said New York City Mayor Bill de Blasio on Monday. “They are re-inventing the event for this moment in history.”